Case study · E-commerce

Poulet
Minute.

Market stall marinated chicken, taken online. Bespoke store, click and collect, bundle configurator. Designed, delivered, and in production.

01 · The context

From the market
to the web.

Poulet Minute is twenty years of market stalls and one simple idea. Marinated chicken, ready in ten minutes. French origin, no preservatives, one hundred per cent breast fillet. A brand that already sells well face to face, but with no online presence to match.

The need was clear. A real store, not a frozen catalogue. Sell online, keep the market connection through collection, and make ordering as simple as stopping by the stall.

02 · What we built

A store
that sells.

Bespoke

Bundle configurator

Customers build their own six flavour bundle and get ten per cent off. Thirty six products sorted into four flavour families, from classic to sweet and savoury.

The market connection

Click and collect

Collection at the Eaubonne and Rueil-Malmaison markets, with the market and the day chosen right in the cart. The web, without losing the stall.

Identity

Design and motion

A strong identity, movement on scroll, and thirty six product visuals generated to order. Not a dressed up theme, a website designed for the brand.

Loyalty

Blog and newsletter

A Recipes and Tips section to bring people back, and a signup with ten per cent off the first order. The website works even when nobody is looking.

03 · The result

Live,
and selling.

Designed, delivered and put into production by Amorce. The store is live, it takes orders, it organises collections. And above all, it is as solid underneath as it is on the surface.

96/100Desktop performance. Fast, clean, light.
100/100Technical SEO. Ready to be found on Google.
36flavours online. The whole market catalogue, browsable and filterable.
04 · Credits
ClientPoulet Minute, SCS Volailles
ScopeDesign, development, content, launch
StackBespoke Shopify, hand coded
StudioAmorce, 2026

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